Brazil - Culture Smart!

The Essential Guide to Customs & Culture

Sandra Branco


For many people Brazil conjures up images of football, Carnaval, and fine coffee, but it’s much more than beaches and bossa nova. If we could choose only one word to describe Brazil, it would be diversity. The variety of lifestyles, ethnic groups, landscapes, and climate is simply enormous.

Jeitinho is how Brazilians deal creatively with life’s everyday complications. Literally translated as a “little way,” in practice it means that regardless of the rules or systems in place, where there is a will there is also usually a way. The jeitinho is so ingrained in daily life that you can see examples everywhere; managing to get a seat when all the places are booked up, traveling with more luggage than is allowed, or successfully ordering something that isn’t even on the menu.

Culture Smart! Brazil is your guide to understanding the Brazilian people, their values, and the complexities of their national identity. Familiarize yourself with their traditions, culture, and way of life and your experience of this beautiful life-affirming country will be greatly enriched.

Politically correct

Brazilians have a vivid and often quite black sense of humour, which is not always politically correct. They will make jokes about most things, including themselves, and there is a thriving wave of satire aimed at whichever politician is in power. Making fun of religion, though, can be a delicate issue and is to be avoided.

Book Details:

    • ISBN: 9781787023390
    • Format: Paperback
    • Page count: 200
    • Dimensions: 171 x 108 x 13mm
    • Published at: £10.99 / $14.99 / CAN $19.99